create video ads that will run on Facebook, Instagram, Messenger, and Audience Networks, Like YouTube, Vimeo, WebSharezTV.
As business people, we believe in our products and services. We want to believe that people want what we’re selling. We want to believe that all we have to do is tell people about our products and services, and they will buy it. But just wanting something to be so, does not necessarily make it so. When it comes to purchasing decisions, people must be persuaded. And effective persuasion requires a thoughtful process.
Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% purchase as a result of watching a video. All businesses, from the pizza place in Brooklyn to a top retail chain, can leverage this new video consumption to grow their revenue. By focusing on authenticity, and providing a clear, measurable action path, video can become a valuable component of any online marketing effort.
Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to, according to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too.
The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies. Successful business owners and managers take pride in their businesses and have a passion for what they do. Quality videos placed properly on a business’ website are crucial to the foundation of the business’ image.
That’s why we created our various “Shoot Your Business” packages. You can choose how you would like to work with us, taking on all, some, or none of the tasks yourself. Yes, we can help with the videos or do it all. Either way, we’re here to make sure you produce effective videos for your business.
Remember, you don’t have to know all these things yourself, or you may choose to do only some of these things yourself. That’s why Media Handlers is here. We can handle it all for you or guide you in any part of it.
We do our best to take everything into account and help you understand that the right process leads to better results. Our goal is to help you succeed. We make recommendations based on what we think is the best approach for your specific business. We must give you the options. It is up to you to make the choices. Good advertising is an investment with value. Bad advertising is an expense and a loss. Sometimes, saving money on production can be very costly to your results. And sometimes getting a “good deal” on ad placement is nothing more than throwing money away because a cheap ad buys that nobody sees is worthless.
A good introductory video, at the very least, can help establish credibility and demonstrate that the business is people.
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